Tales & Co.

Istanbul — San Francisco

Work

Selected work.
Real outcomes.

Engagements across banking, telecom, fintech, B2B growth, and digital products.

View all engagements →

The work usually sits where business goals, user behavior, and execution meet.

Some engagements start with strategy.

Others move directly into design, engineering, training, or delivery.

Every engagement is measured by what changed.

Not by what was delivered.

Project Examples

01

Banking / fintech

Digital Banking Onboarding

Redesigned a multi-step customer onboarding journey to reduce friction and improve completion.

Completion improved across a high-friction entry journey.

02

Digital commerce

Checkout & Payment Flow

Improved decision points inside a high-friction purchase flow where small changes affect conversion.

Critical purchase decisions became clearer and easier to complete.

03

Business development / sales

B2B Sales Enablement Platform

Designed and built internal tools to support pipeline visibility, customer follow-up, and sales coordination.

Sales coordination became more visible, structured, and actionable.

04

Telecom / customer journeys

Telecom Customer Experience

Worked on service journeys where customer decisions, support, retention, and experience intersect.

Customer journey decisions were clarified across support and retention moments.

05

AI-enabled product delivery

AI / E-commerce Product Execution

Supported product strategy, coordination, and delivery for AI-enabled commerce experiences.

Product execution moved from idea to coordinated delivery.

06

Teams / transformation

Training & Capability Programs

Designed practical workshops for teams working through growth, digital transformation, and execution challenges.

Teams gained a clearer operating rhythm for real business situations.

Where It Shows

The work shows up
in critical moments.

We focus on the parts of an organization, product, or journey where decisions carry weight and execution matters.

Product

Journeys, interfaces, and systems where users make meaningful decisions.

Growth

Commercial moments where acquisition, conversion, and sales performance intersect.

Capability

Training and working sessions that help teams think, decide, and execute better.

Perspective

Shaped by practice.
Not presentation.

The work reflects years inside banking, telecom, product, sales, and B2B environments — where outcomes are measured and decisions carry consequences.